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In the June issue of The Predictable Profits Insiders' Club newsletter, we discussed one 'ninja' tactic used by professional media buyer, Charles Kirkland, for narrowing in on your ideal target market. Charles was generous enough to create a video for fellow Insiders' Club Members to walk you through this strategy in detail.   You can

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IKEA:  Pluggin in on Opportunity

IKEA: Pluggin in on Opportunity

The world is sitting on the edge of their seat waiting to hear Apple's "big announcement" on September 9, 2014 as they unveil their latest devices. Rumors are flying... pundits are speculating... consumers are eager. For most people, this is viewed as Apple's rodeo... but for IKEA, they saw this as an opportunity to be

Crossfitting Your Business

Crossfitting Your Business

In 2010, being so impressed with the Crossfit model, I toyed with the idea of writing a book called "Crossfitting Your Business." While the book never made it to fruition (I decided to work on The Predictable Profits Playbook instead), I came across my notes and found enormous value in them. As an Insider, I