27 Essential Copy Cosmetic Enhancements Every Smart Marketer Should Use!

1. Boldfacing—Use bold type to emphasize subheadings, important words, phrases, dates, and other segments of important copy. Bold type instantly draws attention to these important points and allows your reader to skim the critical content. 2. Borders—Borders draw attention to important items such as headlines, testimonials, and coupons. A red border around a coupon grabs

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