How to Use Webinars to Add to Your Bottom-Line Sales
There’s a good chance everybody reading this has attended at least one webinar, but if not, a webinar is typically a live video and audio…
Author: Guest Post
7 Birthday Marketing Tips For Any Business
No matter where you are from, there’s one “holiday” that’s most celebrated around the world and one we can all use in our marketing… THE…
Get Your Prospect, Customer, Client Or Patient To Say YES!
Years ago I worked in direct sales. One of the big lessons I learned along the way was that once a prospect or customer said…
Got Returns? How to Get Fewer of Them (and Many More Happy Customers)"
I hate to admit this, but I've ordered more than one gadget or doohickey from TV infomercials. It's usually been when I'm back East visiting…
Big Lessons From 30 Years’ Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS
I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the…
Five Secrets of a Great Newsletter
This article will help get you ready for Charlie's featured article in July's Insiders' Club Newsletter titled: "How to Unleash the Awesome Power of a…
How to Use the "Ride-Along Marketing" Strategy in Your Business
This month I want to focus on a marketing strategy few business owners take advantage of, but one that is inexpensive and easy to implement…
How to Get Better Response by Using the "Power of One"
One of the best lessons I ever learned about writing came from an article written by best-selling author and master copywriter and marketer Michael Masterson.…
27 Essential Copy Cosmetic Enhancements Every Smart Marketer Should Use!
1. Boldfacing—Use bold type to emphasize subheadings, important words, phrases, dates, and other segments of important copy. Bold type instantly draws attention to these important…
The Lost Art of Using Pictures and Photos in Your Marketing
Everybody reading this is familiar with the adage, “a picture is worth a thousand words,” so I’m not going to spend time trying to convince…