There’s a good chance everybody reading this has attended at least one webinar, but if not, a webinar is typically a live video and audio presentation where attendees can see your computer screen and hear you (and other panelists) talk as you navigate through a presentation, “how to” demonstration or anything else you’re showing on
No matter where you are from, there’s one “holiday” that’s most celebrated around the world and one we can all use in our marketing… THE BIRTHDAY! Think about it… every one of your customers, clients, patients or prospects has a birthday, which gives you a reason why to not only contact them, but to offer
Years ago I worked in direct sales. One of the big lessons I learned along the way was that once a prospect or customer said "yes" the first time, it was much easier to get him or her to say "yes" a second time. In direct sales, you tend to do a lot of tele-marketing—and
I hate to admit this, but I've ordered more than one gadget or doohickey from TV infomercials. It's usually been when I'm back East visiting my parents around the holidays, snowed in and bored to tears, and watching TV I'd never dream of watching in my "real life". For example, last year I bought the
I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and the internet. Here are a few of the most important things I have learned.
This article will help get you ready for Charlie's featured article in July's Insiders' Club Newsletter titled: "How to Unleash the Awesome Power of a Newsletter" Based on my 27 years of experience producing kick-butt newsletters that get results, I want to share five secrets with you on how to create a great company newsletter.
This month I want to focus on a marketing strategy few business owners take advantage of, but one that is inexpensive and easy to implement - and one everybody reading this can use. Sound good? Amongst “old-time” marketers, it’s known “bounce-back marketing.” A bounce-back is a follow-up offer that’s sent to a customer along with
One of the best lessons I ever learned about writing came from an article written by best-selling author and master copywriter and marketer Michael Masterson. Masterson said the idea, while it came to him about 20 years into his writing career, was actually an idea advertising guru David Ogilvy expressed many years earlier. Ogilvy relayed
1. Boldfacing—Use bold type to emphasize subheadings, important words, phrases, dates, and other segments of important copy. Bold type instantly draws attention to these important points and allows your reader to skim the critical content. 2. Borders—Borders draw attention to important items such as headlines, testimonials, and coupons. A red border around a coupon grabs
Everybody reading this is familiar with the adage, “a picture is worth a thousand words,” so I’m not going to spend time trying to convince you to use them in your marketing. Pictures are universally understandable and often-times break-through language barriers and educational levels. Study any of the marketing greats… Caples, Ogilvy, Jayme, Bernbach… and