How to Use Webinars to Add to Your Bottom-Line Sales
There’s a good chance everybody reading this has attended at least one webinar, but if not, a webinar is typically a live video and audio…
There’s a good chance everybody reading this has attended at least one webinar, but if not, a webinar is typically a live video and audio…
No matter where you are from, there’s one “holiday” that’s most celebrated around the world and one we can all use in our marketing… THE…
Years ago I worked in direct sales. One of the big lessons I learned along the way was that once a prospect or customer said…
I hate to admit this, but I've ordered more than one gadget or doohickey from TV infomercials. It's usually been when I'm back East visiting…
I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the…
This article will help get you ready for Charlie's featured article in July's Insiders' Club Newsletter titled: "How to Unleash the Awesome Power of a…
This month I want to focus on a marketing strategy few business owners take advantage of, but one that is inexpensive and easy to implement…
One of the best lessons I ever learned about writing came from an article written by best-selling author and master copywriter and marketer Michael Masterson.…
1. Boldfacing—Use bold type to emphasize subheadings, important words, phrases, dates, and other segments of important copy. Bold type instantly draws attention to these important…
Everybody reading this is familiar with the adage, “a picture is worth a thousand words,” so I’m not going to spend time trying to convince…