Crossfitting Your Business

Crossfitting Your Business

In 2010, being so impressed with the Crossfit model, I toyed with the idea of writing a book called "Crossfitting Your Business." While the book never made it to fruition (I decided to work on The Predictable Profits Playbook instead), I came across my notes and found enormous value in them. As an Insider, I

Why You Never Compete on Price

Why You Never Compete on Price

In August's Insiders' Club Newsletter, one of things we discussed was the danger of selling your product exclusively on price. This morning, one of my colleagues, Jay Levinson, sent me a quote I thought you should see: "If you think you can match or sell below your competitor's prices, you need to understand that you

Capitalizing on Chick-Fil-A

Capitalizing on Chick-Fil-A

With all the buzz circulating around Dan Cathy (the CEO of Chick-fil-A) and his stance on gay marriage, I decided to capitalize on the opportunity by creating a controversial press release suggesting Cathy is a lot smarter than people may be giving him credit for ... View the press release here. The release was published