How to Use Media Kits for Better Ad Targeting
In the June issue of The Predictable Profits Insiders' Club newsletter, we discussed one 'ninja' tactic used by professional media buyer, Charles Kirkland, for narrowing…
Category: Promotion
IKEA: Pluggin in on Opportunity
The world is sitting on the edge of their seat waiting to hear Apple's "big announcement" on September 9, 2014 as they unveil their latest…
Turn My Comic Postcard Into Your Comic Postcard, Advertisement or Image!
This month’s template is very cool and with a little bit of thought + creativity + a dash of vintage comic book-style dialog, I believe…
Crossfitting Your Business
In 2010, being so impressed with the Crossfit model, I toyed with the idea of writing a book called "Crossfitting Your Business." While the book…
7 Ways to Effectively Use Cartoons & Comics In Your Marketing!
This month, I thought I would do things different and grab your attention with this “cartoon edition” of Insider marketing ideas! This article is focused…
How a Coffee Mishap Created a Surprise Double Digit Response!
I love coffee. Black, no sugar and the darker and stronger the better. Nothing like a Starbucks Sumatra or French Roast to start the day…
Checklist and Templates for Keeping a Clean Email List
Last week, I emphasized the importance of why you need to keep your inbox clean. So, today, I thought I'd provide you with a quick…
Scrub a Dub Dub… How to Keep Your Email List Squeaky Clean!
Talk to any business owner who does serious email marketing and you’ll notice the topic quickly turns to things such as list size, open rates…
Use a Vintage "Elixir" Template to Spice Up Your Profits!
This month I’m giving you my “elixir template,” which is designed to look like a vintage ad for your product or service. It can be…
Create an Online “Shock and Awe” Package to Swiftly Eliminate Your Competition
Not too long ago, a potential client sent me an email. He needed a copywriter and, having been referred to me by a friend of…
The Power of the Shock & Awe Package!
If you’ve never heard of the term “shock and awe package”, it’s credited to Dan Kennedy who has been a proponent of instructing business owners…
Create Your Own Yellow Pad Letter and School Pass Postcard/Web Graphic
If you’re a student of marketing that stands out and gets attention then chances are you’ve seen simulated handwritten letters on yellow pad paper and…
The Power of Handwriting to Grab Attention!
Unless you're new to the Predictable Profits Insiders' Club, you know I am a HUGE fan of using handwriting (and hand-drawn doodles) in marketing and…
One Simple Way to Get Into the Groove of Gratitude!
At this time of the year, it’s more than appropriate to remind everybody of an extremely critical business (and life) principle - the power of…