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In the June issue of The Predictable Profits Insiders' Club newsletter, we discussed one 'ninja' tactic used by professional media buyer, Charles Kirkland, for narrowing in on your ideal target market. Charles was generous enough to create a video for fellow Insiders' Club Members to walk you through this strategy in detail. You can
The world is sitting on the edge of their seat waiting to hear Apple's "big announcement" on September 9, 2014 as they unveil their latest devices. Rumors are flying... pundits are speculating... consumers are eager. For most people, this is viewed as Apple's rodeo... but for IKEA, they saw this as an opportunity to be
This month’s template is very cool and with a little bit of thought + creativity + a dash of vintage comic book-style dialog, I believe you can create a winning marketing piece. I got the original idea for this piece came from the world famous copywriter John Caples. In his book, “How to Make Your
In 2010, being so impressed with the Crossfit model, I toyed with the idea of writing a book called "Crossfitting Your Business." While the book never made it to fruition (I decided to work on The Predictable Profits Playbook instead), I came across my notes and found enormous value in them. As an Insider, I
This month, I thought I would do things different and grab your attention with this “cartoon edition” of Insider marketing ideas! This article is focused on ways you can use cartoons, comics and even caricatures in your business and marketing. I believe this is a very under-utilized marketing strategy and the marketing-oriented business owners should
I love coffee. Black, no sugar and the darker and stronger the better. Nothing like a Starbucks Sumatra or French Roast to start the day in my opinion. So it should come as no surprise that this month’s template was inspired by a true incident earlier this year. I was in the middle of writing
Last week, I emphasized the importance of why you need to keep your inbox clean. So, today, I thought I'd provide you with a quick little checklist and 3 templates you can adapt for your own use to quickly integrate this into your own business. Checklist for Keeping a Clean Email List Don’t send to
Talk to any business owner who does serious email marketing and you’ll notice the topic quickly turns to things such as list size, open rates and good subject line ideas. Chances are one thing you will not hear discussed is the “health” of the email list. List health is about the number of people who
This month I’m giving you my “elixir template,” which is designed to look like a vintage ad for your product or service. It can be customized with your own images and with or without the man/woman graphics. It is designed as a 6” x 9” double-sided postcard, but you can also use it as an
Not too long ago, a potential client sent me an email. He needed a copywriter and, having been referred to me by a friend of his, he had never seen any of my work. I immediately replied by sending him my online “shock and awe” package along with a questionnaire asking him to give me
If you’ve never heard of the term “shock and awe package”, it’s credited to Dan Kennedy who has been a proponent of instructing business owners to create an impressive package of stuff that is sent to people who want more information about your product or service. Whereas most business owners do as little (and cheaply)
If you’re a student of marketing that stands out and gets attention then chances are you’ve seen simulated handwritten letters on yellow pad paper and if you’re like me – it got your attention. This tactic can be an excellent way to increase the response of your marketing. And if you’re really like me, you
Unless you're new to the Predictable Profits Insiders' Club, you know I am a HUGE fan of using handwriting (and hand-drawn doodles) in marketing and advertising. Both are an ultra-effective way to connect with people and it’s one of the most effective copy cosmetic techniques to grab the attention of your reader, either online or
At this time of the year, it’s more than appropriate to remind everybody of an extremely critical business (and life) principle - the power of gratitude. I don’t know about you, but lately it seems many people forget just how fortunate we are to be entrepreneurs and business owners. Regardless of the economic situation, there