How to Use Media Kits for Better Ad Targeting
In the June issue of The Predictable Profits Insiders' Club newsletter, we discussed one 'ninja' tactic used by professional media buyer, Charles Kirkland, for narrowing…
In the June issue of The Predictable Profits Insiders' Club newsletter, we discussed one 'ninja' tactic used by professional media buyer, Charles Kirkland, for narrowing…
The world is sitting on the edge of their seat waiting to hear Apple's "big announcement" on September 9, 2014 as they unveil their latest…
This month’s template is very cool and with a little bit of thought + creativity + a dash of vintage comic book-style dialog, I believe…
In 2010, being so impressed with the Crossfit model, I toyed with the idea of writing a book called "Crossfitting Your Business." While the book…
This month, I thought I would do things different and grab your attention with this “cartoon edition” of Insider marketing ideas! This article is focused…
I love coffee. Black, no sugar and the darker and stronger the better. Nothing like a Starbucks Sumatra or French Roast to start the day…
Last week, I emphasized the importance of why you need to keep your inbox clean. So, today, I thought I'd provide you with a quick…
Talk to any business owner who does serious email marketing and you’ll notice the topic quickly turns to things such as list size, open rates…
This month I’m giving you my “elixir template,” which is designed to look like a vintage ad for your product or service. It can be…
Not too long ago, a potential client sent me an email. He needed a copywriter and, having been referred to me by a friend of…
If you’ve never heard of the term “shock and awe package”, it’s credited to Dan Kennedy who has been a proponent of instructing business owners…
If you’re a student of marketing that stands out and gets attention then chances are you’ve seen simulated handwritten letters on yellow pad paper and…
Unless you're new to the Predictable Profits Insiders' Club, you know I am a HUGE fan of using handwriting (and hand-drawn doodles) in marketing and…
At this time of the year, it’s more than appropriate to remind everybody of an extremely critical business (and life) principle - the power of…