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I love coffee. Black, no sugar and the darker and stronger the better. Nothing like a Starbucks Sumatra or French Roast to start the day in my opinion. So it should come as no surprise that this month’s template was inspired by a true incident earlier this year. I was in the middle of writing
This month I’m giving you my “elixir template,” which is designed to look like a vintage ad for your product or service. It can be customized with your own images and with or without the man/woman graphics. It is designed as a 6” x 9” double-sided postcard, but you can also use it as an
Not too long ago, a potential client sent me an email. He needed a copywriter and, having been referred to me by a friend of his, he had never seen any of my work. I immediately replied by sending him my online “shock and awe” package along with a questionnaire asking him to give me
If you’re a student of marketing that stands out and gets attention then chances are you’ve seen simulated handwritten letters on yellow pad paper and if you’re like me – it got your attention. This tactic can be an excellent way to increase the response of your marketing. And if you’re really like me, you
Unless you're new to the Predictable Profits Insiders' Club, you know I am a HUGE fan of using handwriting (and hand-drawn doodles) in marketing and advertising. Both are an ultra-effective way to connect with people and it’s one of the most effective copy cosmetic techniques to grab the attention of your reader, either online or
Years ago I worked in direct sales. One of the big lessons I learned along the way was that once a prospect or customer said "yes" the first time, it was much easier to get him or her to say "yes" a second time. In direct sales, you tend to do a lot of tele-marketing—and
I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and the internet. Here are a few of the most important things I have learned.
One of the best lessons I ever learned about writing came from an article written by best-selling author and master copywriter and marketer Michael Masterson. Masterson said the idea, while it came to him about 20 years into his writing career, was actually an idea advertising guru David Ogilvy expressed many years earlier. Ogilvy relayed
1. Boldfacing—Use bold type to emphasize subheadings, important words, phrases, dates, and other segments of important copy. Bold type instantly draws attention to these important points and allows your reader to skim the critical content. 2. Borders—Borders draw attention to important items such as headlines, testimonials, and coupons. A red border around a coupon grabs