How a Coffee Mishap Created a Surprise Double Digit Response!
I love coffee. Black, no sugar and the darker and stronger the better. Nothing like a Starbucks Sumatra or French Roast to start the day…
I love coffee. Black, no sugar and the darker and stronger the better. Nothing like a Starbucks Sumatra or French Roast to start the day…
This month I’m giving you my “elixir template,” which is designed to look like a vintage ad for your product or service. It can be…
Not too long ago, a potential client sent me an email. He needed a copywriter and, having been referred to me by a friend of…
If you’re a student of marketing that stands out and gets attention then chances are you’ve seen simulated handwritten letters on yellow pad paper and…
Unless you're new to the Predictable Profits Insiders' Club, you know I am a HUGE fan of using handwriting (and hand-drawn doodles) in marketing and…
Years ago I worked in direct sales. One of the big lessons I learned along the way was that once a prospect or customer said…
I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the…
One of the best lessons I ever learned about writing came from an article written by best-selling author and master copywriter and marketer Michael Masterson.…
1. Boldfacing—Use bold type to emphasize subheadings, important words, phrases, dates, and other segments of important copy. Bold type instantly draws attention to these important…