How a Coffee Mishap Created a Surprise Double Digit Response!
I love coffee. Black, no sugar and the darker and stronger the better. Nothing like a Starbucks Sumatra or French Roast to start the day…
Category: Copywriting
Use a Vintage "Elixir" Template to Spice Up Your Profits!
This month I’m giving you my “elixir template,” which is designed to look like a vintage ad for your product or service. It can be…
Create an Online “Shock and Awe” Package to Swiftly Eliminate Your Competition
Not too long ago, a potential client sent me an email. He needed a copywriter and, having been referred to me by a friend of…
Create Your Own Yellow Pad Letter and School Pass Postcard/Web Graphic
If you’re a student of marketing that stands out and gets attention then chances are you’ve seen simulated handwritten letters on yellow pad paper and…
The Power of Handwriting to Grab Attention!
Unless you're new to the Predictable Profits Insiders' Club, you know I am a HUGE fan of using handwriting (and hand-drawn doodles) in marketing and…
Get Your Prospect, Customer, Client Or Patient To Say YES!
Years ago I worked in direct sales. One of the big lessons I learned along the way was that once a prospect or customer said…
Big Lessons From 30 Years’ Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS
I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the…
How to Get Better Response by Using the "Power of One"
One of the best lessons I ever learned about writing came from an article written by best-selling author and master copywriter and marketer Michael Masterson.…
27 Essential Copy Cosmetic Enhancements Every Smart Marketer Should Use!
1. Boldfacing—Use bold type to emphasize subheadings, important words, phrases, dates, and other segments of important copy. Bold type instantly draws attention to these important…