IKEA: Pluggin in on Opportunity
The world is sitting on the edge of their seat waiting to hear Apple's "big announcement" on September 9, 2014 as they unveil their latest…
Category: Marketing Strategy
How a Coffee Mishap Created a Surprise Double Digit Response!
I love coffee. Black, no sugar and the darker and stronger the better. Nothing like a Starbucks Sumatra or French Roast to start the day…
The Power of the Shock & Awe Package!
If you’ve never heard of the term “shock and awe package”, it’s credited to Dan Kennedy who has been a proponent of instructing business owners…
Creating Your Own "Birth Certificate" Marketing Campaign
I don’t recall ever seeing this type of marketing piece ever before, which means it gives you a special opportunity to create a stand-out marketing…
How to Use the "Ride-Along Marketing" Strategy in Your Business
This month I want to focus on a marketing strategy few business owners take advantage of, but one that is inexpensive and easy to implement…