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The world is sitting on the edge of their seat waiting to hear Apple's "big announcement" on September 9, 2014 as they unveil their latest devices. Rumors are flying... pundits are speculating... consumers are eager. For most people, this is viewed as Apple's rodeo... but for IKEA, they saw this as an opportunity to be
I love coffee. Black, no sugar and the darker and stronger the better. Nothing like a Starbucks Sumatra or French Roast to start the day in my opinion. So it should come as no surprise that this month’s template was inspired by a true incident earlier this year. I was in the middle of writing
If you’ve never heard of the term “shock and awe package”, it’s credited to Dan Kennedy who has been a proponent of instructing business owners to create an impressive package of stuff that is sent to people who want more information about your product or service. Whereas most business owners do as little (and cheaply)
I don’t recall ever seeing this type of marketing piece ever before, which means it gives you a special opportunity to create a stand-out marketing piece - and, to give credit where credit is due ... this idea came from creative marketer, Mike Capuzzi. This is especially useful if you want to develop a unique
This month I want to focus on a marketing strategy few business owners take advantage of, but one that is inexpensive and easy to implement - and one everybody reading this can use. Sound good? Amongst “old-time” marketers, it’s known “bounce-back marketing.” A bounce-back is a follow-up offer that’s sent to a customer along with