Capitalizing on Chick-Fil-A

With all the buzz circulating around Dan Cathy (the CEO of Chick-fil-A) and his stance on gay marriage, I decided to capitalize on the opportunity by creating a controversial press release suggesting Cathy is a lot smarter than people may be giving him credit for ...

View the press release here.

The release was published at 3:00am (that's when it was scheduled) and by 10:00am, there's been over 11,330 news feed impressions, 424 total reads and picked up by  a number of online publications.

While it's too early to determine if it's a home run article, at the very least - it's a decent amount of traffic for a lot less than you would pay for any advertising.

With gratitude,


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