How to Use Entertainment to Engage Your Customers

In the article entitled "How to Spook Your Customers into Giving You More Money" in the September 2012 Insiders' Club Newsletter we talked about the importance of engaging your customers using the formula:

Education + Entertainment = Engagement

Your customers want to be educated and entertained ... and, in the following video, you'll see how Walter Bergeron of Power Control Services, Inc. (a business focused on the repair of industrial circuit boards), uses entertainment to add $414,911.40 to his bottom line.


In your corner,
Charlie

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