IKEA: Pluggin in on Opportunity

The world is sitting on the edge of their seat waiting to hear Apple’s “big announcement” on September 9, 2014 as they unveil their latest devices.

Rumors are flying… pundits are speculating… consumers are eager.

For most people, this is viewed as Apple’s rodeo… but for IKEA, they saw this as an opportunity to be strategic.

IKEA, playing a spoof on Apple products, created a humorous video for their new catalog.

Published on September 3, 2014 – in just two days, it’s already been viewed over 3,608,897 times.

How’s that for getting people talking?

In your corner,
Charlie

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