Inspiration is Everywhere

Think outside of the box

Think outside of the boxIn the endless pursuit of creating the best possible value for you customers, clients, and patients, sometimes even the most creative entrepreneurs can run into roadblocks…

And when this happens, we need to find ways to keep our inspiration up and continue to think strategically about our businesses. The common thing to do in this situation is look to your competitors – but is this really the best use of your time?

While it’s never a bad idea to know where you stack up against the competition, the better way to find inspiration and new ideas for your business is to look at OTHER industries…

No matter what sector you’re in, there’s probably an industry out there offering something that yours doesn’t – at least not commonly… Look to these industries for ways to boost the service you offer.

If you’re in the medical field, look at how the hospitality industry treats customer service – what kind of comforts can you offer your patients to make them feel like they’ve walked into a five-star hotel or some fancy spa?

(This is exactly how York Hospital became a leading medical center.)

If you sell a physical product, take a look at how the IT industry uses live chat, on-site installation and repair, and phone support to help customers solve problems.

(A great way to reduce returns, increase customer satisfaction and get real time feedback from your customers!  Done right, this could also be an additional profit center for your business!)

By thinking “outside the box” like this, and pulling the best aspects of other industries into your own offering, you can both improve your overall service AND set your company apart from the others in the industry.

Think about it, if it wasn’t for forward thinking entrepreneurs, drive through would be limited to banking … but now it’s commonplace in food, dry-cleaning and many others…

Just about every industry has something they do better than all the others, whether that’s lead capturing or bundling services, rewarding customers or having excellent bedside manner.

Figure out what you can incorporate into your business…

And when you’re having a hard time coming up with ways to improve your offering or increase your value, just remember that there are successful businesses all around you, all with their own unique advantage points – all ripe for the plucking…

So keep your eyes open. Every time you have a great experience in a store or a restaurant, take note of what made it that way, and try to brainstorm ways to incorporate all “the good stuff” into your own business…

Inspiration is everywhere.

In your corner,

Charlie

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