At this time of the year, it’s more than appropriate to remind everybody of an extremely critical business (and life) principle - the power of gratitude.
I don’t know about you, but lately it seems many people forget just how fortunate we are to be entrepreneurs and business owners. Regardless of the economic situation, there is no excuse not to be mindful and appreciative of those around us, especially our customers, clients and patients.
In this day and age where everybody is looking for the next shiny object to improve their business, there is a simple solution immediately available to every business owner and entrepreneur that can have an immediate and positive effect. And, get this, EVERYBODY reading this can immediately implement and use this strategy in their business today with ZERO excuses!
It’s expressing your appreciation and gratitude to friends, customers, clients, colleagues, etc. by sending a custom, personal handwritten thank you card.
According to a study performed by Donors Choose, donors who received handwritten thank you cards were 38% more likely to give a second donation AND, when they did, they have MORE money on average.
Think back to the last time you received a handwritten thank you note… remember how it made you feel?
Good, right? This is the emotional connection you want to make with your prospects and customers on a consistent basis!
Taking 30 minutes out of your week to mail out a few handwritten thank you notes is not hard to do and like anything, once you get in the “groove of gratitude” it will become second nature.
Today, when 99% of us are complaining of too many emails, text messages, advertisements and intrusions, NOBODY is complaining about receiving too many personal thank you notes, letters (or even phone calls for that matter).
This gives you a huge opportunity to connect in a unique way and set yourself apart. Remember that famous saying…
“Nobody cares how much you know,
until they know how much you care.”
Today, more than ever, it’s critical to show others how much you care... about their success with your product or service… about their experiences with your company... about them as individuals.
With so much negativity and rudeness surrounding us each day, how great is it to be a positive force? To brighten somebody’s day, unexpectedly with a handwritten thank you note? It’s pretty awesome and I highly suggest you get into the groove immediately.
Charlie’s HOT TIP: Automation is key to obtaining leverage in your business. If you can’t find the time to handwrite your ‘thank you’ cards, consider asking your assistant or employees to write a few. Still having trouble? Prewrite the script and outsource the task to someone on Craiglist, Elance or any number of virtual assistant companies – many only charge a few bucks to write the card – but it’s worth many times more than that to your customer!