The Lost Art of Using Pictures and Photos in Your Marketing

Everybody reading this is familiar with the adage, “a picture is worth a thousand words,” so I’m not going to spend time trying to convince you to use them in your marketing.  Pictures are universally understandable and often-times break-through language barriers and educational levels. Study any of the marketing greats… Caples, Ogilvy, Jayme, Bernbach… and

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