Module 1-3: Key Performance Indicators

Key Performance Indicators

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How to Use "Results-Based" Decisions to Strategically Move the Needle In Your Business

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Lesson 3:Key Performance Indicators

[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Level:  Intermediate / Advanced[/text_block]
[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Length:  29m 26 sec[/text_block]

LESSON BRIEF

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"There are reasons and there are results,
the only thing that matters are the results!"

When it comes to really improving your bottom line over the long term, this might be the most important module of this entire course.

You see, as you dig deeper into some of the most successful, fastest growing companies in the world – whether we’re talking Google, Facebook, Amazon, LinkedIn, Netflix, Apple, Starbucks, or McDonald’s – it becomes apparent that marketing isn’t an art form, it’s a science.

The fastest, most successful companies in the world make data-driven decisions. They rely on results, not reasons - and you can too.

This one of those topics that truly drives performance and profits –and why top entrepreneurs refer to these as KPIs or “Key Performance Indicators.”[/text_block][/op_liveeditor_element]

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LESSON FAQ

[op_liveeditor_element data-style=""][text_block style="undefined" align="left" font_color="%23788596"]QUESTION 1: What metrics do you recommend I track daily?

ANSWER 1:   I recommend tracking advertising, sales team, automated marketing campaign, conversion and website metrics.  The 5 KPIs illustrated in the presentation are monitored monthly.[/text_block][/op_liveeditor_element]

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[op_liveeditor_element data-style=""][text_block style="undefined" align="left" font_color="%23788596"]QUESTION 2: What resources or tools do you use to track your metrics?

ANSWER 2:   Personally, I use Google Sheets, Graphly (for Infusionsoft), Google Analytics, AdEspresso (for Facebook), Improvely (for all online advertising) and CallTrackingMetrics (for inbound calls).  You can also check out Wicked Reports and Kissmetrics.[/text_block][/op_liveeditor_element]

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