Module 2-1: The Growth Factor

The Growth Factor

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How to Dominate Your Marketing Using Today's BIGGEST Competitive Advantage in Your Business

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Lesson 1:The Growth Factor

[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Level:  Beginner / Intermediate[/text_block]
[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Length:  30m 12 sec[/text_block]

LESSON BRIEF

[op_liveeditor_element data-style=""][text_block style="undefined" align="left" font_color="%23788596"]The Edelman's Trust Barometer's results concluded that:

“We are in an era of skepticism.”
– Richard Edelman

Because customers feel that companies place profits ahead of customers!

This means your customers view your message, marketing, and company with initial skepticism and distrust (a considerable hurdle to overcome, especially when you consider people buy from those they know, like, and trust).

We are in a trust crisis and this will continue to create problems for businesses that fail to serve customers’ needs and provide them with the greatest benefit.

The old way of doing business no longer works.

While most businesses just chase the almighty buck… money is a business goal - not the purpose.

The purpose of business is to create a greater advantage or benefit that helps someone get closer to the ultimate result they are after.

This crisis is an opportunity - hence the creation of The Growth Factor - that serves as the most important component of my business, my clients’ businesses, and now your business…

The Growth Factor answers the question:

“What can I do today to provide my clients with a greater advantage or benefit, to get them closer to the ultimate result they desire?”

When you earn your customers’ trust and put their needs ahead of profits, you get a hero’s welcome. After all, your customers want to do business with companies they trust, serve them at the highest level, and provide the greatest benefit possible.

Meet this demand and you get rewarded with loyalty, referrals, and repeat business – positioning you as your market’s dominating player.[/text_block][/op_liveeditor_element]

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