Creating Winning Referral Systems [Part 2]
How to turn your best customers into a winning profit center for your business using referral systems.
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LESSON TASKS
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- Identify and Eliminate Any Friction Points that Exist Within Your Referral System
- Consider All the Different You Can Build Your Referral System – Online and Offline
- Create Incentives and a Referral Program for Your Employees
- Continue to Track and Optimize
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LESSON BRIEF
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In the last video, we discussed Triple Wins, the right timing to ask for a testimonial, the many benefits associated with creating a referral system, and plenty of success tips – so in this video, we took it further and gave you additional strategies to make your referral system a tremendous success.
Remember, a referred customer performs way better than an average user and, for many companies, a systematic referral system provides the fastest way to a predictable stream of new customers and profits.
And we’re all about working smarter, not harder here – right?
So please be sure you go back to the systematization module and follow the processes for building a systematic referral system.
And as you roll our your referral program, ask yourself:
- How many new clients came in via referral this month?
- How does that compare to last month?
- What about 12 months from today?
- Are your referrals going up or down?
- What’s working for you?
- What’s not working?
- Are your team members following the system and asking for referrals when they should?
- Do your team members feel like they’re adequately informed and trained on making referrals?
- Are there any friction points you can eliminate to encourage more referrals?
- Can you offer any additional incentives or competitions to boost more referrals?
- Where can you improve?
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Downloads
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The Referral System Friction Point Worksheet (via Google Spreadsheets)
Before Using Go to File -> Make a Copy
NEXT LESSON
[op_liveeditor_element data-style=””][text_block style=”undefined” align=”center” font_size=”20″ font_style=”bold” font_color=”%234d5560″]Lesson 4: Profiting With Partners[/text_block][/op_liveeditor_element]
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[op_liveeditor_element data-style=””][text_block style=”style_1.png” align=”left” font_color=”%23788596″]Learn a simple technique to leverage the goodwill, trust and likeability of your partners for a lot more leads and sales.[/text_block][/op_liveeditor_element]
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