3-5 The Power of Celebrity Endorsements

The Power of Celebrity Endorsements

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Discover how to leverage the credibility, influence and persuasion of a celebrity to bring more leads and sales to your business!

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Lesson 5:The Power of Celebrity Endorsements

[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Level:  Intermediate / Advanced[/text_block]
[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Length:  14m 04 sec[/text_block]

LESSON BRIEF

[op_liveeditor_element data-style=""][text_block style="undefined" align="left" font_color="%23788596"]No matter where you are - on the internet, television, radio - you name it - you’re going to see companies spending millions of dollars on one common strategy: celebrity endorsements.

It’s everywhere and big businesses continue to spend millions of dollars on endorsements... and why? Because they work.

Celebrity endorsements:

  • Increases credibility,
  • Influences persuasion and
  • Establishes brand preference

All of this adding up to more sales.

According to Ad Age: “recent studies of hundreds of endorsements have indicated that sales for some brands increased up to 20% upon commencing an endorsement deal.”

And MarketWatch reports that just one endorsement can spell an increase an immediate sales.

Dan Kennedy, a famous author and marketing guru, says: “Celebrity is the most powerful marketing force” - and frequently suggests celebrity endorsements as a main profit center for bringing in more revenue and profit to your business.

So why bring this up?

Because most small business owners get duped into thinking they can't use or even afford a celebrity endorsement...

Fortunately, this presentation reveals how you can do it (and profit from it) without breaking the bank.[/text_block][/op_liveeditor_element]

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Downloads

Resources

[op_liveeditor_element data-style=""][text_block style="style_1.png" align="left"]ContactAnyCelebrity[/text_block][/op_liveeditor_element]

[op_liveeditor_element data-style=""][text_block style="style_1.png" align="left"]Interview Connections[/text_block][/op_liveeditor_element]

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