Module 4-3: “The Most Powerful Media to Grow a Business”

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Module 4-3: “The Most Powerful Media to Grow a Business”

[headline style="1" font_size="40" font_color="%2337a5d7" align="center"]Module 4-3: "The Most Powerful Media to Grow a Business"[/headline]

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How to Unleash the Profiting Power of a Newsletter

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[text_block style="style_1.png" align="left"]<p style="text-align: center;">How to Unleash the Profiting Power of a Newsletter</p>[/text_block]

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[video_player type="embed" width="800" height="450" align="center" margin_top="0" margin_bottom="0"]<img src="http://pprofitsmember.wpengine.com/wp-content/themes/optimizePressTheme/lib/images/video_placeholder.png" alt="PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiIHNyYz0iaHR0cHM6Ly9zdGF0aWMucGx1c3RoaXMuY29tL2V4dC9QVEZlYXR1cmVCYXNlLm1pbi5qcyI+PC9zY3JpcHQ+CjxzY3JpcHQgdHlwZT0idGV4dC9qYXZhc2NyaXB0IiBzcmM9Imh0dHBzOi8vc3RhdGljLnBsdXN0aGlzLmNvbS9leHQvUFRWaWRlb1RyaWdnZXJzLm1pbi5qcyI+PC9zY3JpcHQ+Cgo8c2NyaXB0IHNyYz0iLy9mYXN0Lndpc3RpYS5jb20vZW1iZWQvbWVkaWFzL3IybGh3NmYybHIuanNvbnAiIGFzeW5jPjwvc2NyaXB0PjxzY3JpcHQgc3JjPSIvL2Zhc3Qud2lzdGlhLmNvbS9hc3NldHMvZXh0ZXJuYWwvRS12MS5qcyIgYXN5bmM+PC9zY3JpcHQ+PGRpdiBjbGFzcz0id2lzdGlhX3Jlc3BvbnNpdmVfcGFkZGluZyIgc3R5bGU9InBhZGRpbmc6NTYuMjUlIDAgMCAwO3Bvc2l0aW9uOnJlbGF0aXZlOyI+PGRpdiBjbGFzcz0id2lzdGlhX3Jlc3BvbnNpdmVfd3JhcHBlciIgc3R5bGU9ImhlaWdodDoxMDAlO2xlZnQ6MDtwb3NpdGlvbjphYnNvbHV0ZTt0b3A6MDt3aWR0aDoxMDAlOyI+PGRpdiBjbGFzcz0id2lzdGlhX2VtYmVkIHdpc3RpYV9hc3luY19yMmxodzZmMmxyIHZpZGVvRm9hbT10cnVlIiBzdHlsZT0iaGVpZ2h0OjEwMCU7d2lkdGg6MTAwJSI+Jm5ic3A7PC9kaXY+PC9kaXY+PC9kaXY+CjxzY3JpcHQgdHlwZT0idGV4dC9qYXZhc2NyaXB0Ij4KCVBURmVhdHVyZUJhc2Uuc2V0Q29udGFjdElkKCdbaTR3X2RiX0lkXScpOwoJUFRGZWF0dXJlQmFzZS5zZXRDb250YWN0RW1haWwoJ1tpNHdfZGJfRW1haWxdJyk7CglQVFZpZGVvVHJpZ2dlcnMubGlzdGVuKHsKCQl0eXBlOiAid2lzdGlhIiwKCQlwbGF5ZXJJZDogInIybGh3NmYybHIiLAoJCWZlYXR1cmU6ICI0NzktbEJuMjdENE43S1A3SVZWQURmQVpvSDU4NVZaMWc1Q3N4UnlxWjFhSiIsCgkJdHJpZ2dlclR5cGU6ICJjdWUiLAoJCXRpbWVzOiBbNSwxMjYwXQoJfSk7Cjwvc2NyaXB0Pg==" width="1" height="1" />[/video_player]

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LESSON TASKS

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[op_liveeditor_elements] <div class="row element-container cf " >[op_liveeditor_element data-style=""][bullet_block  large_icon="68.png" width="" alignment="left" font_size="16" font_color="#788596"]<ul><li>Commit to writing a regular newsletter</li><li>Determine if this will be weekly, monthly, quarterly… paper & ink or digital</li><li>Create 3 types of content (relevant, semi-relevant & non-relevant)</li><li>Identify your recepients (will it be buyers? prospects? both?)</li></ul>[/bullet_block][/op_liveeditor_element]</div>[/op_liveeditor_elements]

[feature_box style="31" title="LESSON%20TASKS" font_size="20" font_color="%234d5560" content_font_color="%23788596" top_padding="30" bottom_padding="10" left_padding="30" right_padding="30" alignment="center"]#OP_CHILD_ELEMENTS#[/feature_box]

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Lesson 4-3:“The Most Powerful Media to Grow a Business”

[news_bar style="1" color="#3F858C" feature_text="Lesson%204-3:" main_text="%22The%20Most%20Powerful%20Media%20to%20Grow%20a%20Business%22"][/news_bar]

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[text_block style=”style_1.png” align=”right” font_size=”15″ font_style=”300″ font_color=”%23c0c0c0″ font_spacing=”0″ font_shadow=”none” top_padding=”10″]Lesson Level: Beginner / Intermediate / Advanced[/text_block]

[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]<strong>Lesson Level:</strong>  Beginner / Intermediate / Advanced[/text_block]

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[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]<strong>Lesson Length:</strong>  21m 38 sec[/text_block]

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LESSON BRIEF

[op_liveeditor_element data-style=””][text_block style=”undefined” align=”left” font_color=”%23788596″]Newsletters have been called “The most powerful media you could possibly use to grow your business.”

Lo-and-behold, this newsletter strategy is consistently recognized as being a top performer.

Whether your business is designed as B2B or B2C:

Newsletters keep your business in top-of-mind!

They allow you to convey “what’s new” with your business, and tactfully introduce your offerings in a ways that are perceived as a value-added publication (not advertising). And unlike a magazine, newsletters are distributed for the sole purpose of building and maintaining relationships.

Remember, you cannot overvalue the importance of a relationship – people buy from people they know, like, and trust!

Also, unlike a magazine, your newsletter is bringing people into the “inside” of your business for tips, techniques, and strategies – it’s a group of like-minded people, a community sharing a similar desired outcome.

But it’s not as simple as writing up content… it takes a strategy. A strategy you’ll discover inside this presentation.[/text_block][/op_liveeditor_element]

[op_liveeditor_elements][/op_liveeditor_elements]

[op_liveeditor_elements] <div class="row element-container cf " >[op_liveeditor_element data-style=""][text_block style="undefined" align="left" font_color="%23788596"]Newsletters have been called "The most powerful media you could possibly use to grow your business."</p>
<p>Lo-and-behold, this newsletter strategy is consistently recognized as being a top performer.</p>
<p>Whether your business is designed as B2B or B2C:<br />
<p style="text-align: center;"><b>Newsletters keep your business in top-of-mind!</b></p><br />
They allow you to convey “what’s new” with your business, and tactfully introduce your offerings in a ways that are perceived as a value-added publication (not advertising). And unlike a magazine, newsletters are distributed for the sole purpose of building and maintaining relationships.</p>
<p>Remember, you cannot overvalue the importance of a relationship – <i>people buy from people they know, like, and trust!</i></p>
<p>Also, unlike a magazine, your newsletter is bringing people into the “inside” of your business for tips, techniques, and strategies – it’s a group of like-minded people, a community sharing a similar desired outcome.</p>
<p>But it's not as simple as writing up content… it takes a strategy.  A strategy you'll discover inside this presentation.[/text_block][/op_liveeditor_element]</div>[/op_liveeditor_elements]

[feature_box style="31" title="LESSON%20BRIEF" font_size="20" font_color="%234d5560" alignment="center"]#OP_CHILD_ELEMENTS#[/feature_box]

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Downloads

The Predictable Profits Insiders Club Newsletter

Here’s an example of The Predictable Profits Insiders Club Newsletter
Tom Trush’s Tip-Sheet

Here’s an example of Tom Trush’s Tip Sheet Newsletter
Creating A Killer Newsletter: Checklist

A checklist for the elements of a great newsletter

[file_download style="2"][download title="The%20Predictable%20Profits%20Insiders%20Club%20Newsletter%20" icon="style1-Pdf-64×64.png" file="http://pprofitsmember.wpengine.com/wp-content/uploads/2016/10/InsidersClubNewsletter_April2016-1.pdf" package="" level="" new_window="Y"]Here's%20an%20example%20of%20The%20Predictable%20Profits%20Insiders%20Club%20Newsletter[/download][download title="Tom%20Trush's%20Tip-Sheet" icon="style1-Pdf-64×64.png" file="http://pprofitsmember.wpengine.com/wp-content/uploads/2016/10/Tom-Trush-Direct-Mail.pdf" package="" level="" new_window="Y"]Here's%20an%20example%20of%20Tom%20Trush's%20Tip%20Sheet%20Newsletter[/download][download title="Creating%20A%20Killer%20Newsletter%3A%20Checklist" icon="style1-Pdf-64×64.png" file="http://pprofitsmember.wpengine.com/wp-content/uploads/2016/11/Module-4-3-Newsletter.pdf" package="" level="" new_window="Y"]A%20checklist%20for%20the%20elements%20of%20a%20great%20newsletter[/download][/file_download]

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NEXT LESSON

[op_liveeditor_element data-style=””][text_block style=”undefined” align=”center” font_size=”20″ font_style=”bold” font_color=”%234d5560″]Lesson 4: Telephone Profits[/text_block][/op_liveeditor_element]