Module 5-1: Value Enhancers

Module 5-1: Value Enhancers

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Unlocking the Key to Bigger Bottom-Line Profits

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Lesson 1:Value Enhancers

[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Level:  Intermediate / Advanced[/text_block]
[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Length:  10m 20 sec[/text_block]

LESSON BRIEF

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Customer-centric companies are 60% more profitable compared to companies that are not focused on the customer.
-CMO.com

When your customers purchase in greater frequency AND at a greater average purchase price - you’ve just unlocked a MAJOR key for growing your bottom line profits.

These techniques are called “Value Enhancers,” because - that’s exactly what we’re doing here - we’re enhancing the value of the purchase.  

We’re not just upselling, cross-selling and other such strategies because we can … these are called “Value Enhancers” because, to really win at this strategy, you’re helping your clients get a better advantage, a better benefit, receive better value - all towards helping them achieve a better result by keeping focused on the “Growth Factor” which we covered on module 2.

Now by increasing the frequency and purchase size - you’re increasing the average lifetime value of a customer. For obvious reasons, this is a good thing - after all - it radically increases your profits. 

However, the real magic in this comes in how this helps you dominate your marketplace - and create such a advantage over your competitors - that they’re left scratching their heads wondering how you’re doing the things you’re doing.[/text_block][/op_liveeditor_element]

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