[op_liveeditor_element data-style=""][text_block style="undefined" align="left" font_color="%23788596"]
Customer-centric companies are 60% more profitable compared to companies that are not focused on the customer.
When your customers purchase in greater frequency AND at a greater average purchase price - you’ve just unlocked a MAJOR key for growing your bottom line profits.
These techniques are called “Value Enhancers,” because - that’s exactly what we’re doing here - we’re enhancing the value of the purchase.
We’re not just upselling, cross-selling and other such strategies because we can … these are called “Value Enhancers” because, to really win at this strategy, you’re helping your clients get a better advantage, a better benefit, receive better value - all towards helping them achieve a better result by keeping focused on the “Growth Factor” which we covered on module 2.
Now by increasing the frequency and purchase size - you’re increasing the average lifetime value of a customer. For obvious reasons, this is a good thing - after all - it radically increases your profits.
However, the real magic in this comes in how this helps you dominate your marketplace - and create such a advantage over your competitors - that they’re left scratching their heads wondering how you’re doing the things you’re doing.[/text_block][/op_liveeditor_element]