Module 5-1: Value Enhancers

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Customer-centric companies are 60% more profitable compared to companies that are not focused on the customer.
-CMO.com

When your customers purchase in greater frequency AND at a greater average purchase price – you’ve just unlocked a MAJOR key for growing your bottom line profits.

These techniques are called “Value Enhancers,” because – that’s exactly what we’re doing here – we’re enhancing the value of the purchase.  

We’re not just upselling, cross-selling and other such strategies because we can … these are called “Value Enhancers” because, to really win at this strategy, you’re helping your clients get a better advantage, a better benefit, receive better value – all towards helping them achieve a better result by keeping focused on the “Growth Factor” which we covered on module 2.

Now by increasing the frequency and purchase size – you’re increasing the average lifetime value of a customer. For obvious reasons, this is a good thing – after all – it radically increases your profits. 

However, the real magic in this comes in how this helps you dominate your marketplace – and create such a advantage over your competitors – that they’re left scratching their heads wondering how you’re doing the things you’re doing.[/text_block][/op_liveeditor_element]