Module 5-3: Cross-Sells

Module 5-3:  Cross-Sells

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Discovering the "Holy Grail" of Business Profitability

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Lesson 3:Cross-Sells

[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Level:  Intermediate / Advanced[/text_block]
[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Length:  24m 29 sec[/text_block]

LESSON BRIEF

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"The best marketing doesn't look like marketing."
- Charles E Gaudet II

This strategy for cross selling your customers, clients and patients radically transforms the profitability of your business.

Let’s look at the numbers.

If you only have 1 thing to sell people - how many new customers do you need to break-even next year?

100%, right?  

If you only have 1 thing to sell people, you need to replace all your customers before you can grow.

If you have a back-end and and you have multiple things to sell your buyers - either from your own product line (or others) -  you can make a lot more money, increase the lifetime value of your client and you have a solid foundation to grow year-after-year.

This is why it’s critically important that you have a strong back-end strategy.  The mistake many rookies make is that they focus so much on acquiring new customers in the front door - while they’re ignoring the huge potential that exists in the backend.

A strong back-end sales process is one of the biggest money-making secrets of 8 and 9-figure companies - and, if there was ever a holy grail that existed in company - it’s in this process...[/text_block][/op_liveeditor_element]

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