Massively increase sales using this advanced strategy to give buyers an easier way to purchase… and save.
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LESSON TASKS
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- Identify a group of products/services that are individually available for sale – that you can group into a bundle to help your buyer achieve a better result
- Create a name for your bundle
- Calculate the total value of your bundle
- Calculate the savings to your buyer as a result of purchasing the bundle
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LESSON BRIEF
[op_liveeditor_element data-style=””][text_block style=”undefined” align=”left” font_color=”%23788596″]In the past few videos, we covered upselling and cross-selling – which, as you know, are strategies for increasing your profits and building a strong back-end sales process. So, in this video, we continue with this theme and talk about a really simple (yet powerful) concept called bundling.
Bundling is a way to package up a bunch of different products and services together – giving your clients the best result possible – at one preferential price.
At a very basic level, consider the McDonald’s Value Meal.
You can order a burger, fries and soda separately or, save some money by ordering a Value Meal which already contains all three itesm. It makes it easy for the buyer to place an order and save a few bucks while they’re at it.
Microsoft also took advantage of this strategy.
Buyers can buy Microsoft Word, Powerpoint, Excel, etc. all separately if they want – or, buy Microsoft Office and get them all included for preferred pricing.
The result?
When Microsoft started bundling their software (instead of only selling them individually) – their market share increased by 542% in one year!
Just one of many possibilities when you include bundling as a strategy for your business.[/text_block][/op_liveeditor_element]
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Downloads
Bundling Worksheet (via Google Spreadsheets)Before Using Go to File -> Make a Copy
Bundling Checklist (via Google Spreadsheets)Before Using Go to File -> Make a Copy
NEXT LESSON
[op_liveeditor_element data-style=””][text_block style=”undefined” align=”center” font_size=”20″ font_style=”bold” font_color=”%234d5560″]Lesson 5: Downselling[/text_block][/op_liveeditor_element]
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[op_liveeditor_element data-style=””][text_block style=”style_1.png” align=”left” font_color=”%23788596″]Get more sales with the power of down-selling![/text_block][/op_liveeditor_element]
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