Turning Angry Customers Into Fans

Alexandra asks:  "How can you turn angry customers into fans?"


Good question.

Angry customers are people who did not have their expectations met; however, in most cases, the cause of the upset is typically accidental or unintentional and can be corrected.

One suggestion would be to have a manager (or the business owner) contact the customer, recognize the customer's emotions, apologize for not meeting their expectations and reaffirm your commitment to make it right.

Point to note:  you should NOT debate, dismiss or disqualify how the customer is feeling.  Even if you know that you or your company did nothing wrong - do not make the customer wrong.  Recognize their feelings and apologize for their unsatisfactory experience.

In an effort to make it right, you could provide the customer with a token of appreciation for their past business with your company.

An example of a response could be:

"While I apologize you were dissatisfied with your shopping experience with us,  I'd hate to think the last experience you had with us was a negative one,  so if you would allow me to send you a gift certificate for $XX to our store,  it will give us an opportunity to make it up to you.  I will  personally do my best to make sure your next experience with us is a positive one."
Hope that helps.
In your corner,

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