How to Use Media Kits for Better Ad Targeting
In the June issue of The Predictable Profits Insiders’ Club newsletter, we discussed one ‘ninja’ tactic used by professional media buyer, Charles Kirkland, for narrowing…
IKEA: Pluggin in on Opportunity
The world is sitting on the edge of their seat waiting to hear Apple’s “big announcement” on September 9, 2014 as they unveil their latest…
Turn My Comic Postcard Into Your Comic Postcard, Advertisement or Image!
This month’s template is very cool and with a little bit of thought + creativity + a dash of vintage comic book-style dialog, I believe…
Are You Prepared to Compete in Today’s New Economy?
Seth Godin is undeniably one of today’s most brilliant thought-leaders and marketers. In Godin’s 2013 Inbound Keynote presentation, he discussed the problems and opportunities facing…
Crossfitting Your Business
In 2010, being so impressed with the Crossfit model, I toyed with the idea of writing a book called “Crossfitting Your Business.” While the book…
How To Get Thousands of Dollars of “Free” Advertising and Almost Instant Celebrity Status With The Power of A Press Release!
I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverge in a wood, and I Took the one less…
The Unique Advantage Point
In the “old economy,” the consumer buying model had 3 easy steps. Step 1: Your prospect was influenced by your advertising. Step 2: Your prospect deliberated…
Welcome to Predictable Profits!
Click here to download The Growth Factor A PDF Reader is required to read this document. If you do not have one, you can download…
Tools for Getting a Big Business Advantage
In 1996, I purchased shares in a public company. Unlike the big trading corporations that had direct access for instant buying and selling of the…
7 Ways to Effectively Use Cartoons & Comics In Your Marketing!
This month, I thought I would do things different and grab your attention with this “cartoon edition” of Insider marketing ideas! This article is focused…
How a Coffee Mishap Created a Surprise Double Digit Response!
I love coffee. Black, no sugar and the darker and stronger the better. Nothing like a Starbucks Sumatra or French Roast to start the day…
Checklist and Templates for Keeping a Clean Email List
Last week, I emphasized the importance of why you need to keep your inbox clean. So, today, I thought I’d provide you with a quick…
Scrub a Dub Dub… How to Keep Your Email List Squeaky Clean!
Talk to any business owner who does serious email marketing and you’ll notice the topic quickly turns to things such as list size, open rates…
Use a Vintage “Elixir” Template to Spice Up Your Profits!
This month I’m giving you my “elixir template,” which is designed to look like a vintage ad for your product or service. It can be…