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The world is sitting on the edge of their seat waiting to hear Apple's "big announcement" on September 9, 2014 as they unveil their latest devices. Rumors are flying... pundits are speculating... consumers are eager. For most people, this is viewed as Apple's rodeo... but for IKEA, they saw this as an opportunity to be
If you’re a student of marketing that stands out and gets attention then chances are you’ve seen simulated handwritten letters on yellow pad paper and if you’re like me – it got your attention. This tactic can be an excellent way to increase the response of your marketing. And if you’re really like me, you
No matter where you are from, there’s one “holiday” that’s most celebrated around the world and one we can all use in our marketing… THE BIRTHDAY! Think about it… every one of your customers, clients, patients or prospects has a birthday, which gives you a reason why to not only contact them, but to offer
This month I want to focus on a marketing strategy few business owners take advantage of, but one that is inexpensive and easy to implement - and one everybody reading this can use. Sound good? Amongst “old-time” marketers, it’s known “bounce-back marketing.” A bounce-back is a follow-up offer that’s sent to a customer along with