Module 5-4: Bundling

Module 5-4:  Bundling

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Massively increase sales using this advanced strategy to give buyers an easier way to purchase... and save.

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Lesson 4:Bundling

[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Level:  Intermediate / Advanced[/text_block]
[text_block style="style_1.png" align="right" font_size="15" font_style="300" font_color="%23c0c0c0" font_spacing="0" font_shadow="none" top_padding="10"]Lesson Length:  29m 26 sec[/text_block]

LESSON BRIEF

[op_liveeditor_element data-style=""][text_block style="undefined" align="left" font_color="%23788596"]In the past few videos, we covered upselling and cross-selling - which, as you know, are strategies for increasing your profits and building a strong back-end sales process.  So, in this video, we  continue with this theme and talk about a really simple (yet powerful) concept called bundling.

Bundling is a way to package up a bunch of different products and services together - giving your clients the best result possible - at one preferential price.

At a very basic level, consider the McDonald’s Value Meal.

You can order a burger, fries and soda separately or, save some money by ordering a Value Meal which already contains all three itesm.  It makes it easy for the buyer to place an order and save a few bucks while they’re at it.

Microsoft also took advantage of this strategy.

Buyers can buy Microsoft Word, Powerpoint, Excel, etc. all separately if they want - or, buy Microsoft Office and get them all included for preferred pricing.

The result?

When Microsoft started bundling their software (instead of only selling them individually) - their market share increased by 542% in one year!

Just one of many possibilities when you include bundling as a strategy for your business.[/text_block][/op_liveeditor_element]

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